For many people (especially here in the US), Sweden and Switzerland seem almost impossible to tell apart. And on occasion, the two European countries are even merged into the one and same, or “Swederland”.
Now. Thanks to Swiss Airlines, you can educate yourself, or a friend and maybe even win a ticket to Zürich, wherever that might be.
MTV meets Gen Z.
Takeaways: MTV has near-universal brand awareness among Gen Z viewers.
Among the many lessons MTV has learned is that Gen Z does watch linear TV, although they also watch tons of other stuff on their phones.
In all, they spend a remarkable two-thirds of their waking hours consuming content.
Their sense of humor, also, is different from that of previous generations: Jokes based on racial differences simply fail to connect.
Perhaps Gen Z’s defining trait, is its unprecedented digital connectedness—and paradoxical real-life isolation. “You look at self-reported anxiety, and it’s up 50% over the last three years, which is just sort of astounding to think about,” A slew of new shows are built around that insight.
A lot here we know: consumers are expecting more from the traditional shopping experience. Mall traffic is shrinking but consumers are still buying.
In-store augmented and virtual reality displays, concierge-style services and made-to-order merchandise as ways that retailers can elevate ho-hum shopping to the level of an experience. Full story and slides here.
Longer read, but a goodie from the Atlantic this month, Have Smartphones Destroyed a Generation?
The time that teens spend on activities such as student clubs and sports and exercise has changed little in recent years. Combined with the decline in working for pay, this means Gen Z teens have more leisure time than Gen X teens did, not less.
So what are they doing with all that time? They are on their phone, in their room, alone and often distressed.