Red Bull Can You Make It? 2016 sent 500 college students from 50+ countries to five starting points in Europe with the challenge to make it to Paris in seven days.
The catch? We took their cash, credit cards and mobile devices from them. No safety nets. Just their wits, their charm and 24 cans of Red Bull to use as their only currency! In which they needed to exchange for transportation, food, water, shelter and adventure.
Can you make it?
Archrival worked alongside Red Bull every step of the way to bring this incredible project to life from beginning to end, making it go down as one of the most successful collegiate activations in Red Bull history.
I've never felt so challenged nor so rewarded in my entire life.2016 Participant
The teams traded over 16,000 cans of Red Bull, uploaded nearly 10,000 photos and videos, and collectively traveled over 220,000 kilometers—enough to travel the earth 5 times over! The whole world was watching. During the week, the website generated 1.1 million visits, 2.9 million page views, over 448,000 “likes” of website content on social and earned countless media stories.
In the end, we found that it was never really about the competition. Rather, it was about every step of the journey and the unforgettable stories made along the way. For Archrival, it has become one of our preeminent examples of an Archrival approach to earning the attention of young adults.